The uncertainty of these new markets drives one of the under-appreciated benefits of blitzscaling: staging your commitment gives you the option to abandon the project if it fails to progress.Ī classic big company mistake is to attack a new market at scale right from the beginning. You can't do that in mature markets, or in new markets that are limited to a small niche. These represent the situations where it is possible (though not easy) to grow from 1 to 1 billion. This implies several key points:įirst, blitzscaling fits best with new products and markets that have blockbuster potential. Is Blitzscaling Right For My Company?īlitzscaling consists of sacrificing efficiency in order to pursue extremely rapid growth in the face of uncertainty. Here's how your company can decide if blitzscaling will work for you. It's costly in a variety of ways, from lower operational efficiency to higher capital expenditure and employee (and founder) burnout. Yet while blitzscaling can be practiced by anyone, it isn't appropriate for everyone.īlitzscaling isn't a free option. Blitzscaling is a technique that can also help an established company make the most of a great opportunity. While the hypergrowth of blitzscaling is often synonymous with the latest high-tech startup from Silicon Valley, blitzscaling isn't limited by geography, industry, or even company size.
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